From a small showroom before Partition to Palace Road, Rajkot today — three generations of trust, craftsmanship and care.
Premjibhai Soni opened his first showroom in the years before Partition. When the family was displaced and resettled in Rajkot, he carried little more than his tools and his reputation — and rebuilt both, ornament by ornament, on Palace Road. What started as one man's word has become a name three generations of Rajkot families still bring their gold home to.
Premjibhai Soni founds the family trade, then re-establishes it in Rajkot after Partition — starting again from a single showroom and an unshaken reputation.
Sons Chamanlal and Kirti Soni take the business forward, widening the craft and earning the trust of families across Saurashtra.
Haresh, Nilesh, Mital and Ankesh now steer the house into hallmarked gold and certified diamonds — the old ledger's promise, kept in a modern hand.
Each collection is weighed, hallmarked and finished in-house — so what you see on display is exactly what leaves with you.
Everyday chains, temple-inspired sets and classic gold, made to last generations.
From engagement rings to daily-wear bands, sized and set at the workbench.
Graded diamonds set by hand, chosen for fire and clarity, not just carat.
Necklace, earrings and more, designed as one story for the big day.
Every gold piece is hallmarked for purity, so the karat on the tag is the karat on your hand.
Stones are graded and certified before setting, with the certificate handed over with your purchase.
Bring a design in mind — or a piece that needs new life — and our workshop will take it from there.
The same family has stood behind the counter since 1947 — and stands behind every piece we sell.
"Diamonds are forever — and so, we like to think, is a family's word once it has been given."
The Soni Family, Proprietors
Photographs only carry a piece so far. Step into the Palace Road showroom and our family will walk you through the collection, in person.
Premji Valji and Sons, Kuverjibhai Tower, Palace Road, Rajkot, Gujarat 360001
Premji Valji and Sons — GSTIN 24AACFP7696K1ZO
